UofL College of Business

Outdoor • Digital • Website • Print

The University of Louisville College of Business asked Red7e to brand and promote its new 13-month MBA program. The target audience were people already in jobs or who wanted to obtain an MBA in an expedited fashion. The brand became 13MONTHSISNOTHING.COM. Obviously that needed a website, which we provided, and the first ads for the campaign were billboards in Kentucky's metro areas that displayed only the URL. Subsequent two-part business publication advertising helped sell out the program in its very first year.