Southern Farm Bureau Life Insurance

Television • Radio • Outdoor • Digital • Print

Southern Farm Bureau Life Insurance Company engaged Red7e to refresh and refine its brand positioning. Objectives were a) To re-energize SFBLI’s internal audience with a powerful demonstration of what makes the company special and what it stands for, b) To inspire new enthusiasm and motivation among the agent network through various communications tools, and c) To generate higher brand awareness and social affinity with insurance prospects in a 10-state market area. Red7e implemented the new branding under the umbrella theme of “Your Friends for Life.” A 2-minute video was created to launch the new brand theme. Subsequently the brand refresh brought the brand to life (so to speak) in TV advertising, digital and social media messages and other communications vehicles.