Old 502 Winery

Red7e rebranded a winery named Riverbend as Old 502 Winery, and introduced gritty graphics and working class packaging to provide distinction as an urban, inner city operation. A grassroots marketing campaign introduced the concept of an urban winery and generated traffic to Old 502 physical location in one of the rougher sections of Louisville. Creative messaging presented a fun, cool, downtown, anti-wine-snob brand. The agency sent branded bricks to all hotels and concierge services, created table tents for restaurants that carried Old 502 wines, developed in-store POS posters, wine labels with personality and created events aimed at engaging a younger, more adventurous consumer.