Louisville Convention & Visitors Bureau

Direct mail • Trade Media Campaign

The Louisville Convention & Visitors Bureau retained Red7e to help brand and market Louisville to

meeting and convention planners. The goal was to increase planners’ visits to the city to see for

themselves the amenities and experiences to be had. Over a period of five years, Red7e executed a

highly successful dimensional direct mail and trade media campaign that essentially invited these

key decsionmakers to come and check out the city. Red7e’s branding theme was “It’s possible here.”

Louisville’s business meeting and convention business skyrocketed.