Lexington Overdose Awareness

Some audiences can’t be reached through traditional media. Sometimes you have take the message to the street – literally. As part of a comprehensive campaign, Red7e developed guerilla-style posters to combat the growing problem of opioid overdoses in Fayette County, Kentucky – by alerting passersby that they can play an active role in reporting overdoses and saving lives. For added impact, the posters were placed using actual duct tape.