Kentucky Transportation Cabinet

Branding • Television • Digital • Direct Mail

The state Transportation Cabinet first hired Red7e to execute a multimedia campaign to announce a restructuring of its driver licensing system. Basically, functions performed by county clerk’s offices were transitioning to stand-alone regional transportation licensing centers around the Commonwealth. Next, KYTC asked Red7e to create another campaign to promotion Kentucky’s adoption of the more secure “Real ID” driver’s licenses. Both of these campaigns were tasked with making widespread changes appear not just tolerable, but popular with a broad swath of the population.