Kentucky Proud

Red7e helped create the Kentucky Proud brand, which stands for foods and other agricultural products with roots in Kentucky. Buying Kentucky Proud means choosing the freshest food possible while supporting Kentucky farmers. Getting that message through to Kentuckians required a creative approach equally as fresh. Over several years, Red7e brought to market a bumper crop of creative executions as part of a multimedia campaign to inspire shoppers to fill their carts with Kentucky goodness.