Kentucky Career & Technical Education

Branding • Video • Television • Print • Digital

As Kentucky becomes ever more attractive for companies bringing business to the state, the Commonwealth’s workforce needs to grow and gain the skills needed to make those businesses thrive. Kentucky Career & Technical Education, an arm of the Cabinet for Education and Workforce Development, asked Red7e to create a brand theme and a series of promotional messages that did three things: a) Encourage adults to improve their employment prospects through postsecondary education and training programs, b) Encourage educators and administrators to provide more specific job-focused training and certification programs, and c) Encourage employers to engage with educators and job-seekers to implement the right kinds of programs that produce well-qualified and highly motivated employees.