Bourbon Country

Branding • Environmental Graphics • Apparel • Digital • Print • Outdoor

To properly lay the foundation for Bourbon Country as a destination and to encourage tourism through Louisville, Red7e built a brand that speaks to the history and traditions of bourbon while welcoming those unfamiliar with the spirit. What resulted was a brand that is as warm, authentic, classic and sophisticated as bourbon itself. Media tactics included dominant airport displays in Chicago, Atlanta and Washington DC.