Baptist Health

Baptist Healthcare System hired Red7e to re-position the organization’s brand and provide messaging that would give it an edge over other larger entities in the market. Red7e repositioned Baptist around the disarmingly simple well-wish: “Feel better.” The concept turned the usual marketing platform on its head – from selling the big scary “healthcare factory” to the promise of a kinder, gentler patient experience. Every single message created delivered the same thing: a smile to everyone it reaches.