Muhammad Ali Institute

Born and raised in Louisville, Muhammad Ali was greatly involved with his hometown in the latter part of his life. In addition to the Muhammad Ali Center, the former activist and legendary boxer inspired the founding of the Muhammad Ali Institute for Peace and Justice at the University of Louisville. To inaugurate the Institute, Red7e was retained to create PR materials and social media messages to help define the goals, mission and causes the Institute would engage in. The result was a series of provocative and compelling ads and posters that demonstrated the Institute’s commitment to social justice and nonviolence.